Provide insights into how a chosen organisation in a specific PR Essay

Provide insights into how a chosen organisation in a specific PR sector focuses on building its corporate reputation - Essay Example of utmost excellence to meet the demands of the clients and ensure long-term growth in the company, the employees are also satisfied resulting in augmented corporate reputation (Edelman, 2014). Code of ethics and conduct: all employees at Edelman have a contract signed to show their commitment to maintaining the highest ethical standards both online and offline and when dealing with suppliers (Edelman, 2014). This ensures Edelman’s reverence by the population and enhances its corporate reputation. Legal obligations: the actions and responsibilities undertaken by people related and within the payroll of Edelman have a principle governing their actions ensuring they act within legal obligations. This non-violation of legal obligations allows the firms to have confidence from both suppliers and the customers increasing its corporate reputation. Integrity: Edelman takes responsibility for all the actions of the firm whether they result in positive or negative outcomes and collaborate with trustworthy firms according to all the stakeholders in the business. This ensures the firm’s corporate reputation is upheld and improved owing to the realization of high integrity the firm upholds in all its actions. Transparency and fair dealing: all the actions and undertakings of the business with their business and firms are made with high emphasis on transparency and fairness. This ensures the trust between the business and ability to conduct further business in the future with the need for the business to have knowledge of fair pricing and practices by Edelman. This rewards Edelman through augmented corporate reputation. Edelman’s vision and mission: Edelman ensures all the employees including the management are guided by a code of conduct, business practices, and the mission statement. Training is used to incorporate the vision and mission statement to the actions and practices of the employees in their duties. Experience: Edelman ensures the clients have an